Lancashire-based CWV Wallcoverings launches new website; www.inspiredwallpaper.com
With over 100 years of collective brand heritage, the team from CWV Wallcoverings are set to fill a gap in the interior design industry – bringing their exciting collection of eye-catching British designs to market together online for the first time through their new website Inspiredwallpaper.com.
Based in Lancashire, CWV recognised the importance of becoming part of a global market, and have expanded with the launch of an e-commerce website.
Inspired Wallpaper will be the new online home of the Crown, Coloroll and Vymura brands, whose products are already available in more than 1,000 stockists UK-wide.
Steve Mulheron, Managing Director of CWV, said everyone involved was incredibly excited by the launch of Inspired Wallpaper:
“We are delighted to announce the launch of www.inspiredwallpaper.com which recognises the growing importance that e-commerce plays in our everyday lives in the UK and internationally.
“We are particularly proud that the whole concept was created, developed and born by the team at CWV wallcoverings in partnership with leading Lancashire agencies in website creation, digital promotion and consumer PR.
“As a growing business, additional roles have been created in e-commerce and export. We have recently recruited an experienced Export Sales Manager and the website will complement our international business development and raise brand awareness. Of course, the website also recognises the importance of the Crown brand and its role in the development of the wallcovering industry in Darwen back in the late 1800s.”
To mark their expansion into the world of online inspiration and retail, Inspired Wallpaper have launched three brand new trends, showing their commitment to producing a diverse array of wallpaper designs to suit all tastes.
• The Craft Revival Trend
• The Retro Geo Trend
• The Statement Trend
Launching new collections every season, the brand designers at Inspired Wallpaper are always up to date on the latest trends. This knowledge, combined with a passion for creating high-quality products that reflects the company’s proud British heritage, means that customers will never be short of beautiful and aspirational wallpaper designs to choose from.
In addition to their vast range of products, the new website also features a content hub, complete with a magazine-style Inspire Me section, practical ‘How To’ guides and an innovative new Mood Board tool.